G.I. Joe began, and ‘ended,’ for me in 1980s

Snake-Eyes, version 4, released in 1991.

Snake-Eyes, version 4, released in 1991.

When I think of my childhood and playing with my toys, it’s always my G.I. Joes.

I used to go outside and play in front of my apartment building with the figures in the dirt and bushes. They’d have elaborate adventures, battling Cobra while climbing through the branches and hiding behind leaves.

But as the 1980s came to an end and the 1990s began, my interest in the Joes waned. Not in the figures that I had, mind you. Or the animated series I watched religiously, the Find Your Fate books I loved to read or the comic books I still have. It was in the new figures and shows being produced. It was during this time that the figures started to get… silly.

Glimpses of this began in 1989, but really took hold in the years after.

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